Programmatic

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We use real-time data to show programmatic ads to your target audience, wherever they may be… and across all devices. Virtually all online platforms can be reached and purchased programmatically, including TV, audio, digital outdoor, desktop, tablet and mobile ads.

AUDIENCE-FIRST PROGRAMMATIC DISPLAY

Programmatic advertising is the use of software to buy and optimize ad campaigns in real time. It offers super-targeted approaches like geofencing and targeting IPs and existing customer data. Programmatic buying uses machines and algorithms to purchase display space, making it an extremely cost-effective option for many businesses.

Audience-First Targeting
Methods Centered on
Consumer Behaviors & Intent

Apply audience-first targeting to serve programmatic display ads to users based on their browsing tendencies, purchase behaviors, & more.

Reach Consumers Based on
Keyword Searches &
Contextual Content

Deploy Search Retargeting & Keyword Contextual tactics to reach consumers based on recent searches & content consumption.

Bid, Optimize, &
Report on Individual
Impressions

Take a performance mindset into every campaign with our model of bidding, optimizing, & reporting at the individual impression level.

Retarget Website Visitors for Maximum Engagement and Conversions

We use a tag management tool to retarget site visitors and create conversion funnels for maximum engagement & online conversion tracking.

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Deliver Increased Performance With Deeper Campaign Insights

Benefit from granular reporting with our custom dashboards and an array of performance data available for every programmatic display campaign.

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Frequently Asked Questions

  • Programmatic advertising refers to the process of using algorithmic software or a data-driven platform to buy digital ad space.

    If you’re scratching your head, wondering why this term is still relevant (when the practice of digital ad buying is industry standard), it’s because traditional media buying involves more labor-intensive tasks. You first need to approach a publisher (newspaper, magazine, or website owner), request a media kit, negotiate a contract, and prepare insertion orders for every placement of your campaign.

    But with programmatic advertising, all of these tasks are automated. Find a programmatic ad platform, upload your creative, select your target audience, and boom! You’re ready to deliver your ad across an entire ad network.

  • Programmatic ads are everywhere. From social media platforms and podcasts, to magazines and newspapers, to website banners, a majority of the ads you see are delivered programmatically.

  • Programmatic advertising is great for your brand’s bottom line and overall efficiency:

    ~ It allows brands to reach their target audience with precision and scale — both of which are critical in today’s competitive marketing landscape.

    ~ Because it uses data to determine the best way to reach the right audience at the right time, you often see a better return on investment (ROI) compared to traditional media buying.

    ~ It reduces the manual work required for media buying, freeing up marketers’ time to better focus on strategy and creative.

    ~ You can see real-time results, making your campaigns easier to optimize.

  • Bear with us as we get a little technical: The buying and selling of ad space in programmatic advertising occur in real-time via an automated system known as a demand-side platform (DSP).

    DSPs allow brands to specify their target audiences using parameters such as demographics, device type, interests, and behaviors. Once a DSP has collected this information, it uses a real-time bidding system to compete for ad spaces on the most relevant sites, channels, and publications for your target audience.

  • It depends. Typically, programmatic ads are charged for every thousand impressions (CPM) and range from $0.5 to $2. The more competitive your industry, target audience, and placement, the higher the cost.

    Generally speaking, programmatic advertising is still cheaper than traditional media buying because you’re relying on real-time bidding, not bulk ad-buying.

  • You’ll find these best practices familiar — they’re the same as the ones for launching digital ads:

    ~ Know your target audience.

    ~ Set clear campaign goals and key performance indicators (KPIs).

    ~ Build an omnichannel marketing strategy.

    ~ Monitor your results closely and optimize as you go along.

  • The bulk of the work for programmatic advertising involves finding the right partner. That’s where Web Sprout comes in We’re one of the top programmatic advertising choices for growing brands hoping to turbocharge their marketing efforts.

    With Web Sprout, we can run programmatic ads on hundreds of premium ad networks plus Facebook and Google, connecting with more than 1.2 billion potential shoppers, consumers, and leads.