With geofencing technology, we target custom audiences and locations with pinpoint accuracy. Targeting a precise location based on your competitors’ locations, conferences, and events can lead to better performing ad campaigns — and a higher return on investment (ROI)
Geofencing
Grow Your Business With Geofencing Ads
Geofencing is the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. This allows businesses to reach a hyper-specific audience.
Reach 126M+
U.S. Households on Any
Web-Connected Device
We use addressable technology across 126M+ U.S. households to deliver targeted programmatic ads across web-connected devices.
Addressable Data
Activation with 90%+
Match Rates
Put your CRM and/or purchased addressable data to work with match rates at 90% or greater for your programmatic advertising campaigns.
Custom Audience
Planning Tool with
3,000+ Data Variables
An Addressable Audience Curation tool plans, creates, and activates custom audiences in real-time with over 3,000+ targeting options.
Web Sprout can set up a fence anywhere, including:
A store location or entrance
Streets surrounding an area or store
A competitor’s business
Live trade shows, events, and conventions
Colleges and universities
Referral sources such as stores or companies that often refer customers to you
Individual households needing personalized services
Customized strategy
We provide your company with a strategy tailored to your business, industry, target market, and goals. Personalizing your geofencing advertising plan to your business lets us optimize your ROI. With a bigger ROI, your company can start working towards its most ambitious goals, like expanding into a new area or creating a series of new positions in your local community.
In-depth competitor research
By investing the time to investigate your competition, we build an aggressive geofencing advertising plan that targets your most valuable consumers.
Conversion tracking
As a performance-driven digital marketing agency, we understand that geofencing advertising needs to deliver real, measurable results.
Demographic and behavioral targeting
We maximize your geofencing marketing strategy by developing sub-audiences in your target audience. Our team uses several factors, including demographics and location, to build a series of audiences. With increased audience data, we can enhance your geofencing campaign further, resulting in more leads, conversions, and revenue.
The Process
What a Virtual Fence Can Do for Your Brand
Drive Visitors to Your Physical Location. Add Geofences around airports, hotels, tourist attractions, and special events to convince visitors to stop by your physical location.
Improve Customer Service. Send a notification asking visitors to complete a survey after they’ve left your location. Their feedback will help you improve your overall customer experience.
Intercept Customers at Competitors’ Locations. Add a Geofence around your competitors’ locations and promise customers a better offer if they visit your store.
Remarket to Previous Customers. Target loyalty programs or special offers to customers who’ve already visited your store or engaged with your website or mobile app.
Optimized Data and Analytics. Geofencing provides real-time data on everything from ad impressions and views to conversion zone visits. With this data at the ready, you can quickly identify what’s working and what’s not, and tweak your campaign accordingly.
Frequently Asked Questions About Geofencing
-
A geofence refers to a virtual fence, like an invisible dog fence.
The difference is that you’re creating geofences around specific locations that you want to target, using GPS or radio-frequency identification (RFID) technology. These virtual fences can range anywhere from 1 meter to 30,000 meters, based on how far out you want to target your audience.
-
While more complex than an invisible dog fence, geofences have an identical concept. When a user enters or leaves a geofence, there is a reaction. While dogs feel a vibration or hear a noise from their collar, people interacting with a geofence don’t even realize it.
Instead, when users leave a geofence, they get added to an audience so your business can serve ads to these users through mobile apps, as well as mobile webpages. This feature builds on PPC ads, which allow you to target by demographic and general geographic location.
-
While a well-known and established brand, American Eagle wanted to increase its sales. In response, it set-up geofences throughout malls that contained American Eagle stores. When members of its target audience entered the geofence, they became part of a remarketing audience.
The company then served this audience ads that promoted special offers, like incentives for trying on clothes at an American Eagle store. These ads appeared on mobile apps, as well as mobile webpages, allowing the business to reach users on-the-go.
-
With geofencing advertising, you can place a geofence in several places, including:
Competitor locations
Business locations
Residential locations
Conferences
Trade shows
Concerts
Festivals
Conventions
And more!
-
All businesses can benefit from geofencing, but the most common are:
Restaurants
Retail stores
Medical practices
Floral shops
Law firms
HVAC companies
Landscapers
Home services
And more!
-
Give us a call, send an email, or schedule a consultation!