3 new features for the Instagram Subscription test

Written By Nicole Farley

Instagram has added 3 new features for their paid Subscription test.

Meta began testing a paid subscription service earlier this year in January. Now available to ‘tens of thousands of creators in the US, new features have been added.

The new features are:

  • Subscriber chats, powered by messenger and disappear after 24 hours

  • Exclusive posts or reels

  • A separate subscriber-only tab on their profile where subscribers can access exclusive content

Instagram responded, “A really important thing to creators everywhere is sustainable income. At the end of the day, if you’re a creator, you’re a business, and a great way to establish some sustainable and predictable income is through Subscriptions,” says Head of Instagram Adam Mosseri. You can view his announcement on the app here.

Nicole Farley
Next

Effective Link Building Strategies